Omeda
Complex Migration with
Strategic Benefits
How Omeda transformed their email delivery infrastructure with a complex KumoMTA migration, achieving 99.9% uptime, 40% throughput improvement, and significantly reduced operational overhead.
99.9%
Uptime
40%
Throughput Gain
10x
Reliability
Company Profile
About Omeda
Omeda is a leading provider of audience engagement and data management solutions, serving publishers, associations, and media companies. Their platform manages millions of subscriber records and delivers high-volume email campaigns that drive business results for their clients.
With a growing customer base and increasing email volumes, Omeda needed to modernize their email delivery infrastructure to maintain reliability, improve performance, and reduce operational complexity. Their existing setup was struggling to keep pace with demand, requiring frequent manual intervention and presenting scalability challenges.
The Challenge
Growing Pains with Legacy Infrastructure
Omeda's legacy email infrastructure was becoming a bottleneck. Built on aging technology, the system required significant manual effort to maintain, with frequent outages impacting delivery schedules. The engineering team spent more time firefighting than innovating.
- closeFrequent service disruptions impacting campaign delivery schedules
- closeManual failover processes requiring engineering intervention during incidents
- closeLimited observability making it difficult to diagnose delivery issues
- closeScaling constraints preventing Omeda from growing their email volume
- closeHigh operational overhead consuming valuable engineering resources
The Solution
Migrating to PostMTA on KumoMTA
After a thorough evaluation of available solutions, Omeda chose PostMTA for its enterprise-grade feature set, self-hosted architecture, and the proven performance of KumoMTA at its core. The migration was phased strategically to minimize disruption to ongoing campaigns.
PostMTA's deployment automation and comprehensive API made the transition smooth, allowing Omeda to migrate their sending infrastructure over several weeks with zero downtime for their customers. The new architecture provided immediate improvements in throughput, reliability, and operational visibility.
Results
Measurable Impact
99.9%
Platform Uptime
Consistent reliability
40%
Throughput Increase
More messages per second
5x
Faster Failover
Automated recovery
60%
Ops Reduction
Less engineering time spent
Key Metrics Comparison
| Metric | Before | After | Improvement |
|---|---|---|---|
| Platform Uptime | 98.5% | 99.9% | +1.4% |
| Failover Time | ~15 min | <3 min | 5x faster |
| Delivery Throughput | Baseline | +40% | Significant |
| Manual Interventions | Weekly | Monthly | 75% fewer |
| Monitoring Coverage | Basic | Comprehensive | Full visibility |
“PostMTA gave us the reliability and performance we needed to scale our email operations confidently. The migration was complex but the PostMTA team guided us through every step, and the results have exceeded our expectations. Our engineering team can now focus on building features instead of managing infrastructure.”
Director of Engineering
Omeda
Ready to Achieve Similar Results?
See how PostMTA can transform your email delivery infrastructure. Deploy on your own infrastructure with AI-powered setup in under 30 minutes. Built on KumoMTA for maximum performance and reliability.